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Research study: Tinder stunt provides authorities platform to talk dating security

Wednesday, December 23rd, 2020

Research study: Tinder stunt provides authorities platform to talk dating security

December 06, 2017 by Magda Ibrahim

A cutting-edge electronic campaign assisted Avon and Somerset Police bring the message of remaining safe while internet dating up to a concentrated audience, and might be used by other forces.

The Avon and Somerset Police comms group utilized a campaign that is pop-up Tinder and Snapchat to activate a huge selection of users dedicated to remaining safe on the web.

Launched in November 2016, the goal would be to encourage 18- to 35-year-olds to take care on line by creating tongue-in-cheek content that reached the goal market in the platforms they certainly were making use of.

Boost in online crimes that are dating

The campaign observed statistics showing a razor-sharp increase in how many crimes associated with online dating sites. Between 2011 and 2016 there was clearly a 2,000 percent enhance nationwide when you look at the quantity of crimes involving victims whom had met the offender on dating apps Tinder and Grindr.

This enhance had been mirrored in Avon and Somerset, where 66 crimes connected with Tinder and Grindr were reported in in 2015/16, when compared with 20 in 2014/15.

Officers initially wished to achieve the mark market by placing posters in nightclub toilets, but Avon and comms that are somerset police’s decided to test developing a campaign that may run using the Tinder software it self.

The group put up two tongue-in-cheek pages on the software, run by communications officers who have been when you look at the potential audience on their own. (more…)