Abstract
With internet companies increasingly buying brand brand new technologies and applications to help make their web sites attractive, social and interactive with e-store customers, less is famous in regards to the success motorists for starters variety of e-store, particularly online sites that are dating. Online dating sites are characterised by clients’ heavy utilization of self-presentations and frequency that is high of interactions with all the aim of getting a partner. Nevertheless, their particular share to online dating sites’ firm performance is ambiguous. This short article aims to empirically examine the results of this two customer-focused internet functions: consumer self-presentation and peer-interactivity on firm-performance utilizing information from the dating website that is chinese. The findings confirm the important part of self-presentation for a dating internet web site, where it somewhat influences the degree of peer-interactivity, visitors to an individual’s profile web web page, and firm performance. (more…)